Category: Social Media

Quick SEO Tips for Recruitment

Posted on by Buyer Advertising

Promoting jobs online is a great strategy. Not only is it a cost-effective way to advertise specific opportunities, online venues have the potential to reach a younger demographic—often an attractive hiring range for companies looking to fill positions. But even by accessing a variety of online job posting opportunities, if nobody’s reading your postings, there isn’t anybody who’s going to apply through this medium.
One important topic to address is optimizing your jobs for search engines. The more index-able your postings, the more potential employees will connect with your opportunities. Here are a few tips.
Cross post: Promote opportunities on your site, as well as through Facebook, Twitter, and your blog.
Optimize: Use searchable phrases common to the industry. Shoot to hit these job phrases that are based on what people would actually type into their search engine.
Integrate real media: Use print and brochures to send potential hires to your job listings.
Stay current: Post often. If you don’t have any new openings, stay fresh by posting topical news and other career-related interest bits.

Signing off for now,
Buyer Advertising
www.buyerads.com

Is Google+ a Positive or Negative?

Posted on by Buyer Advertising

Announced just days ago, Google has fired a shot over the port bow with its newest attempt for a piece of the social media pie. The appropriately-named “Google+” is made on the heels of two rather striking social media failures—Google Buzz and Google Wave—but this time around, the social media universe (yes, that includes the Twitterverse) has high hopes.

Google’s new innovation includes “Circles”, a new feature to counter massive lists of friends that’s the mainstay of Facebook. By dragging and dropping individuals into these customizable groups, users will have a tighter control over who sees what information (or that drunken party picture from last night). A piece of media shared in one circle goes out to all members of that group.

Google+ holds new opportunities for advertisers. With “Sparks”, an integrated feature of this new platform, Google will tailor entertainment information specifically for users based on their lists of interests and activities while logged into the platform. With a more comprehensive analysis of user data, we wouldn’t be surprised to find more targeted opportunities for HR professionals and marketing gurus to pinpoint their target demographic.

Google+ is still undergoing testing, but keep an eye out for future development!

Signing off for now,

Buyer Advertising
www.buyerads.com

Facebook Events to Remember

Posted on by Buyer Advertising

Creating an effective strategy on Facebook takes more than just the time to set up your site and fill in relevant information. You need a content plan where you’ll be disseminating helpful tips to your fans, enticing customers with special deals, and doling out entertainment to those who wander through your little spot in the social media space. Another powerful promotional tool on Facebook is events. Using the built-in utility, you can create and promote event happenings in a quick, easy, and very visible way.

1. In order to promote an event, you must first have a business Facebook page. A personal account won’t cut it—you need to have a central portal your attendees can “fan” as part of your registration process.

2. Choose a location that is close to where the majority of your Facebook fans reside. Consider integrating a Tweetup, holding a seminar, or hosting a hiring event for your business

3. Send out invitations. Decide if you want your event to be invitation only, where the only people who can accept and view details are ones you have sent to, or open to all.

Events remain a great way to show that your Facebook page isn’t just for looks—things are happening, and that keeps your brand foremost in the minds of your fans.

Signing off for now,
Buyer Advertising
www.buyerads.com

SEO, Facebook, and Your Strategy

Posted on by Buyer Advertising

It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site’s ranking in search engines, and make your new media plan that much more effective.

1.  Keep current on your content; post at least once a week—more often will get you ranked higher.
2. Stay consistent in your naming—your Twitter and LinkedIn account should all sport the same brand name as your Facebook.
3. Upload media to Facebook including images and video.
4. Get your industry keywords up in the “info” and “about” sections of your page.
5. Investigate events—by hosting an event and promoting it through Facebook, you’re adding another indexable element to your page.

Until next time,
Buyer Advertising
www.buyerads.com

Monitoring Social Media

Posted on by Buyer Advertising

At first, it seems like an easy proposition—setting up an account on Facebook or Twitter and keep running updates about your company. After all, millions of teenagers and grandmothers do it every day. But there are unexpected challenges that come with a company staking a claim in new media venues: obstacles that get in the way of maintaining a neat and orderly operation that distributes the content you want while building your own community.

Disruptions to your social media strategy come in two distinct flavors: spam and negative feedback. To manage both, it’s not simply enough to set up static safeguards (ie. fan and comment approval systems); you need to actively police your wall, Twitter feed, or blog comments.
 
Spam can come as supposed fans posting messages on your own wall: solicitations to visit a specific blog or buy prescription medicine online. Oftentimes, spammers will target your industry specifically to lessen the chance that their missive will be detected. As a good policeman of your content, delete all spam messages immediately, and block the spammer from your system. Trust us, you’ll have a cleaner wall in the long run.

While criticism can be constructive, negative or angry feedback on your wall can be distracting and damage your reputation in an online space. By all means, answer questions and do your best to engage your community, but outright “troll” messages should be deleted. If a message is angry but making a valid point, engage a fan in a more personal way using a messaging system, and leave the public drama behind.

Until next time,
Buyer Advertising
www.buyerads.com

Strengthen Your New Media Footing With StumbleUpon

Posted on by Buyer Advertising

Much like Digg, StumbleUpon is a site that’s rapidly gaining popularity. What does this mean for businesses? An opportunity to drive new traffic to your social media sites. StumbleUpon (www.stumbleupon.com) is revolutionary in that it’s a highly personalized experience for every user: as a person votes on what sites he or she likes, the portal picks up on interests and suggests new sites to satisfy their tastes. Think Netflix, only without the monthly fee.

This model is a great business opportunity because, as a business, you have more control over the way your content is presented. Unlike the also-popular Digg.com, registering a site with StumbleUpon is more individualized. You must a) visit a site either through StumbleUpon’s portal or by using their toolbar, and b) type in your URL and then “Thumbs Up” your site.

If you’re the first to register a page on StumbleUpon (say, your company blog), you’re in a very good position. You may set up searchable criteria by listing “topics” that your site covers. You can add tags. You can write a review. You even have the option of naming your site appropriately—something that you might not want to trust to an average web-surfer.
Once your site is in the system, StumbleUpon users can encounter your site if their interests match the particular tags you’ve defined for your page. This is a great feature. By attracting relevant consumers, you’ll be cutting down on spam messages and increasing the odds of generating a dialog concerning your subject material: the Holy Grail for social media content managers.

StumbleUpon is up and coming, and a great diversion for Internet surfers. Turn their rec time into face time for your organization.

Till next time,
Buyer Advertising
www.buyerads.com

Crowdsourcing: Part 2

Posted on by Buyer Advertising

If you’ve read our last post on the Buyer Advertising blog, you’re familiar with the concept of crowdsourcing and its ability to deliver specific business-oriented benefits. Crowdsourcing is the art of tapping into your existing social network to solve problems or achieve quick results. Here are a few ways you can leverage crowdsourcing to maximum effect.

Charity drives – The more people who know how to make a positive difference, the more successful a charity event or fundraiser will be. Keep your message concise, clear, and provide a way for fans to connect with your happening.

Lead generation – Whether you’re sourcing customers or clients, asking for a boost doesn’t hurt. In many cases, you can reach maximum effectiveness by sticking to a single industry—for instance, asking if any of your fans are involved in the health industry, and if they know someone who needs your company’s service.

Talent sourcing – If you’re tackling a project, you may have need of contract work—fast. Crowdsourcing is a low-overhead way to connect with discounted rates from professionals. In some cases, bartering services can eliminate cost altogether.

Taking home the prize – In some businesses, winning an award can mean a ramp-up of your market appeal. Tapping into social media to ask (nicely) for votes is considered acceptable, and could fast-track you to the blue ribbon.

Good luck in your future crowdsourcing endeavors! We wish you the best.

Until next time,

Buyer Advertising
www.buyerads.com

Crowdsourcing: Part 1

Posted on by Buyer Advertising

It’s not your fault: as a business, you’re stuck a in a service mindset. You build social media networks to offer industry insight to your customers and provide them with an exceptional selection of products and services. It’s what staying in business is all about: serving your customer. But by ignoring the larger potential of social media—a vehicle to help you out in the process, you could be missing out on a source of potential marketing and, yes, revenue.

The power of many is the opportunity crowdsourcing provides. Simple stated, crowdsourcing is tapping into a large group of people at once, through the power of the Internet, to help with a question or challenge you’re facing. Companies like Mountain Dew have, in the past, used their social media network to let fans vote on the new look of their brand. Meanwhile, businesses like Kickstarter tap their audiences to raise funds for good causes. Companies have also been known to call on their fans directly for creative talent or to find leads.

At the same time, you want to be smart when it comes to tapping your audiences. Don’t give away more information than you’d like about your current strategy, and don’t reveal clients that would prefer to stay anonymous. And remember—this goes for double if you’re a publically-traded company—never admit you’re in dire need of help. Keep it positive, remain excited for new opportunities that your own personal crowd can bring you, and await (and hopefully receive!) some powerful results.

Signing off for now,

Buyer Advertising
www.buyerads.com

Leveraging Social Media to Reach a Diverse Applicant Pool

Posted on by Buyer Advertising

This week’s blog is written by Jody Robie, Executive Director Business Development at Buyer Advertising.

2011 offers many new and innovative tools to not only source candidates but to make a social connection with them. Using social media can give your organization another platform to have the important conversation, promote the benefits of your company and build brand awareness as an employer of choice. Here are a few key places to start which don’t require a large financial investment.

LinkedIn

LinkedIn offers the ability to source candidates with both their free and recruiter license model. Additionally, there are more than 100 million members representing more than 200 countries. There are more than 1200 groups with a diversity reference, but you also can start your own group as a way to connect with your target audience. Joining a group allows you to connect with the members, make comments, start conversations and promote job openings. www.linkedin.com

YouTube

YouTube has more than 1200 videos tagged under “Diversity and Inclusion”. It includes the opportunity for your own employees to share their first-hand experience working for your organization. Video is replacing the formal brochure as the most effective and efficient tool to give a candidate or an employee the chance to connect with your culture. Having a video on your own website greatly increases the optimization of your career site. Giving your employees a flip cam can also give them an opportunity to share their personal experiences, promote core values or just show the personality of your company. www.youtube.com

MeetUp

There are more than 250,000 monthly MeetUp groups worldwide. MeetUps are groups which extend beyond virtual connections into real life meetings. You can join a group for a particular discipline such as Bioengineers in Atlanta or Black Professionals in Boston. You can also create your own group with special features which have costs associated with each option. www.Meetup.com

For more information or to view our website and portfolio, please visit our website, blog and social media sites listed below.

Signing off,

Buyer Advertising

www.buyerads.com

Looking Back

Posted on by Buyer Advertising

As a professional invested in the marketing of your business, you like to stay informed. Chances are, you check at least a few articles, magazines, or blogs (after all, you’re here, aren’t you?) per month to generate an electric brainstorm of ideas that could propel your advertising strategy forward. Future-minded though you might be, if your nose is pointed directly at what’s to come, you could miss an important source of inspiration: your past.

Your company has enjoyed success. As a matter of fact, to stay in business, that’s a requisite. And it’s exactly those successes that you can turn to in order to drive you forward. Take a trip down memory lane and pull up pieces you’ve done in the past. By actually examining individual projects, they’ll stir up memories—what’s worked, what hasn’t, what goals you had set originally—that can provide the push you need to market your organization more effectively.

Every company is different. Take great notes about what’s worked for your organization—numbers, if you can wrangle them up—and track what strategies or campaigns have been most effective for your business, that what’s pooped out on you. Information often turns into inspiration, positioning you perfectly for the next big idea.

Farewell for now,
Buyer Advertising
www.buyerads.com