Buyer Talent Engine: Career Site Platform Updates

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Attracting top talent in today’s competitive landscape requires innovative tools to maximize recruiting efficiency while promoting an organization’s unique Employer Value through relationship marketing. For more than two decades, industry leaders have trusted Buyer Talent Engine as the foundation of their tech stack, empowering organizations to achieve their hiring goals.

Never resting on past success, Buyer Advertising continues to invest in our technology culminating in our most recent version of Buyer Talent Engine, which now leverages Artificial Intelligence and greater flexibility to creatively connect with prospective hires through storytelling and employee experiences.

Talent Engine Optimize

More than 25 million job searches take place on Google each month, making Job Search Engine Optimization a vital strategy to compete for talent while reducing overall cost per hire. For more than 20 years, Buyer Talent Engine has provided clients unmatched job SEO, resulting in increased page one job search visibility while unlocking thousands of untapped candidates from Google and Google-For-Jobs.  In fact, one Buyer client experienced an astounding 80% of hires from Job SEO while spending just 10% of their overall recruitment advertising budget.

Talent Engine Attract

Traditional Pay-Per-Click Advertising if not managed independently from the job boards can waste your recruiting budget by attracting excess applicant flow while simultaneously underexposing vital jobs. Buyer Talent Engine Attract, using AI technology combined with hands-on media analysts, efficiently drives candidates to the openings that need the most exposure based on applicant conversion data and goals. This combination of analytics paired with personal insight allows for unprecedented optimization of your advertising budget resulting in a higher ROI.

Talent Engine Engage

Buyer Talent Engine career pages are custom designed to seamlessly integrate with your corporate web pages and adhere to all brand standards including fonts, typefaces, navigation treatment, page styles and color palate.  However, it also provides a level of creativity unmatched by traditional Applicant Tracking Systems including graphic based job postings, embedded job search filters across all career content pages, integrated video, blog and social media content, featured jobs and Google maps on job postings and dynamic user experiences based on candidate website behavior.  Additionally, Buyer Talent Engine provides custom job search options including zip code, proximity, keyword, category, location, type, facility, brand, and Military Occupation Service (MOS) Code job searches.

Talent Engine Analyze

In today’s ever-changing environment, accurate data is crucial to ensuring the success of your recruitment strategy. That’s why Buyer Talent Engine delivers the most comprehensive suite of data analytics available today featuring detailed auto-capture candidate source metrics for paid and organic media including:

  • Applies Started
  • Applies Completed
  • Qualified Applies
  • Offers
  • Hires
  • Media Cost per Apply and Hire
  • Hire Details – Name, Job Title, Date – by Source
  • Influencing Media Source Tracking
  • And More

All metrics can be sorted by date, location/entity, job category, status and viewed comparatively over time periods.

Talent Engine Connect

Buyer Talent Engine makes it easy to cultivate candidates with our full featured CRM providing automated job notifications and other HR related news via text and email.

An integrated, third-party job board “Quick Apply” feature, a selective career site interest-capture form, “drag and drop” resume feature and bulk list upload function allow for easy candidate acquisition while robust candidate management tools provide ranking, filtering, tagging, dispositioning, internal sharing, and communicating with candidates through text and email. Additionally, AI can now automatically rank candidates against published job requirements and displays a rational for each rank.

Talent Engine Promote

Automatically promote content throughout the entire hiring lifecycle and convert more candidates with Buyer Talent Engine. Our communications platform empowers you to create, schedule and send out relationship building content via text and email, increasing candidate hires over time. You can also define unique audiences based on job categories, locations, tags, and pipeline stages and set triggers to send content based on status updates or date and time. Additionally, you can leverage built in AI to help generate fresh content for drip marketing and blog posts and track candidate outreach including campaign content, sent messages, opens, and click throughs.

Talent Engine Spotlight

Showcasing your employees as part of a robust Employer Brand campaign has proven to make organizations more relatable to job seekers. Now you can collect and share authentic employee experiences through videos with Buyer Talent Engine. Encourage employees to submit self-shot videos as part of a campaign to share their success stories.  These videos are stored in an approval queue and, if selected, are posted to a custom branded video wall. The videos are also made available to publish with embedded links on the career site and in email and text marketing at your discretion. An administrative tool allows access to manage the submitted videos, admin users, the video approval process and employee email and text lists for internal marketing.

Set Up & Integration

Setting up Buyer Talent Engine requires minimal IT resources to launch in less than 60 days. This means your organization can be up and running quickly, without presenting a major technical overhaul or compromising your brand integrity.

Buyer provides custom talent solutions that deliver the right candidates critical to our client partners’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

To learn more about our customized recruitment solutions, contact Natasha Cuomo, our VP of Strategic Partnerships, at ncuomo@buyerads.com or visit our website, www.buyerads.com.

Quote #17

Women’s History Month is well underway, the month of March being a special time for the honoring and celebration of women and their continued achievements.

In our 50+ year history as a woman-owned, WBE certified agency, Buyer recognizes that a diverse and inclusive workplace is a founding pillar for success.

We pledge our continued commitment and support for women in all aspects of the business we do and the opportunities we provide.

Buyer Intern Spotlight

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We’re very excited to introduce our interns, Julia and Matthew, both joining the Buyer team for the upcoming summer.

 

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Meet Julia:

Julia is an upcoming senior at The Newhouse School of Public Communications at Syracuse University. She’ll spend her internship assisting our Digital Media Solutions & Analytics team and looks forward to learning the ins and outs of Facebook Advertising and Google Search Engine Marketing. Julia is a huge dog lover, and outside of school/work she enjoys going to SoulCycle and watching Breaking Bad.

 

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Meet Matthew:

Matthew is a rising senior at Isenberg School of Management at UMass Amherst, double majoring in Marketing and Economics. With a passion for crunching numbers, he’s excited to dive into the world of analytics and will work with both our Digital Media Solutions & Analytics and Business Development teams. Outside of school/work, Matthew loves the beach, reading a good book and all things Boston sports.

Buyer is proud to have the opportunity to mentor two up-and-coming marketing professionals. As a full-service recruitment agency, we have experts ready to share their knowledge in areas including Account Management, Programmatic, Analytics, Media Buying, Graphic/Web Design, and more! If you or someone you know is looking for an exciting opportunity to be a part of fast-paced, creative team, contact us at info@BuyerAds.com.

Happy National Nurses Week from Buyer Advertising

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Today kicks off National Nurses Week, which undoubtedly holds a deeper meaning in 2021. This past year brought historic challenges in health care, putting nurses on the front lines against a global pandemic. We want to take this time to express our gratitude, and thank all nurses for their resilience and unwavering efforts in keeping our communities safe every day.

The Buyer Team is proud to have a part in bringing quality nurses to clients across the country each day, with career-defining opportunities in support of nursing excellence. We look forward to the year ahead, and will continue to unequivocally admire your fortitude, compassion and dedication to caring for us all.

Thank you, nurses!

Celebrating Women’s History Month

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March is Women’s History Month, a time for honoring and celebrating women—past, present, and future—and their continued achievements made in a variety of sectors throughout American history.

Buyer is proud to be a WBE certified agency, recognized as a Working Woman Magazine’s Top 500 Woman-Owned Company, and a Boston Business Journal’s Top 100 Woman-Led Business in Massachusetts.

Buyer understands the value of a diverse and inclusive workplace. We pledge our continued commitment and support for women in business—from the way we operate, the work we do, and the client relationships we hold.

Buyer Talent Solutions: Talent Engine

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With 50+ years of recruitment advertising experience, we have deep-rooted knowledge of the daily challenges employers face when looking to hire. It’s allowed us to create an all-in-one solution our clients use with great success—Talent Engine.

Talent Engine is our search engine optimized hiring platform that empowers recruiters with a smarter way to attract, engage, and track candidates through the hiring process—backed by a team of industry leaders with a passion for customer service. It features Buyer’s extensive suite of recruitment solutions and is categorized into four main areas: attract, engage, optimize, and analyze.

Attract

Talent Engine Attract is all about eliminating waste, driving better candidate flow, and improving ROI. Our programmatic ad management solution drives candidates to the jobs that need the most applies. We do this through automated ad placement to determine which jobs need more exposure, detailed analytics to optimize media/advertising budgets in real-time, and non-contract, performance based tracking down to the job level. We’ll also ensure your ads appear on major traffic drivers like Indeed, Glassdoor, ZipRecruiter, and more.

Engage

Talent Engine Engage works to captivate top talent with a customized career site. Start fresh with our Employer Brand development services to showcase your workplace culture, or upgrade your site’s user experience through the implementation of video, dynamic job descriptions, and original content.

Optimize

With over 250 million job searches occurring on Google each month, it’s crucial to position your job opportunities for optimal exposure. Talent Engine Optimize elevates the position of your job postings in organic search results to increase your career site traffic. The platform is customizable to preserve your unique brand/content, with no need to change your current ATS.

Analyze

Finally, Talent Engine Analyze evaluates your recruitment marketing efforts while increasing your ROI with real-time, track-to-hire source metrics. Key metrics could include cost per qualified applicant, cost per hire, time to fill, candidate conversions to applicants, and much more. With Talent Engine Analyze you can send text/email reminders to candidates to prevent application falloff while identifying influential media/direct sources delivering candidates and hires.

Talent Engine is a direct product of Buyer’s resources and industry knowledge, and we’re ready to leverage it to meet your hiring goals. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions.

Exciting Career Opportunities with Buyer Advertising Clients

At Buyer Advertising, we help our clients recruit top talent in a variety of industries including Retail, Healthcare, and Hospitality.  Click on the links below to learn more about our clients and these career opportunities.

Recruitment Advertising Metrics/Analytics

With so many different sources available to attract top talent, it can be difficult to know where best to spend your recruitment budget. Self-select metrics are 83% innaccurate, which means that 4 out of 5 candidates identify the wrong source when applying for a job.

With Buyer’s enhanced analytics, you can view real-time metrics including source effectiveness and cost per hire. The source of your hires doesn’t have to be a mystery – start hiring more efficiently with Buyer’s enhanced analytics tools!

Learn more about our enhanced analytics tools by clicking here and let us exceed your expectations today!

Buyer Solutions: Mobile/Responsive Career Sites

Did you know that over 1 billion job searches are done per month on a mobile device? At Buyer Advertising, our custom mobile solutions will help optimize your jobs for candidates on-the-go!

Buyer’s mobile recruiting solutions offer:

  • Cohesive employer branding
  • Compelling custom content
  • Responsive/mobile ready interfaces
  • Geo targeted job search capability
  • Quick apply functionality
  • ATS/social media integration

Learn more by clicking here, and contact us today to discover how our mobile recruiting solutions can help you!