Tag: strategy

Finding Balance: Deciding How Much Work to Give Your New Employees

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For new employees, the first days of a new job are critical. If they are welcomed by a huge backlog of work, it may leave them feeling overwhelmed and unsure about the position. Likewise, if a new hire is given too little work, they may quickly become bored with their job and feel useless. Knowing how to gradually ease employees into their new positions can leave them feeling excited and confident.

Here are three tips to help you find a balanced workload for new employees:

  1. Identify their strengths. You interviewed lots of applicants, but you chose just one. There was something about the applicant you chose that made you feel they could make a valuable contribution to your organization. Do not lose sight of those skills or qualities once they join your team. The first few tasks that you give them should focus on their strengths. This will give the new employee the confidence they need to take on more responsibilities.
  2. Set well-defined goals. Creating achievable, well-defined goals is a great way to ease your new employee into their workload. Take some time during their first post-orientation workday to explain what a full workload will look like. Not only does this let them know exactly what they should be working towards, but it also gives them a clear, quantifiable way to measure their progress. If you have the time and staffing to implement a self-paced training program, this can be a great way to train a new hire. For fast-paced environments where you need the employee fully integrated as quickly as possible, give them a set timeframe for learning new tasks.
  3. Communicate frequently. The best way to know how a new employee is managing their workload is to ask them. During their first few weeks or months on the job, try setting a few minutes aside at the end of each week for a one-on-one conference. Establishing this open stream of communication will make them feel comfortable coming to you when they feel overwhelmed.

Always remember that all new employees learn differently. Some new hires will learn their job very quickly and without much help while others may require a bit more structure and guidance. No matter where they fall on that spectrum, these simple steps can help you ease new hires into their positions.

Tips for Finding New Recruits Who Fit in With Your Current Team

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Hiring employees is about more than just finding suitable stand-alone candidates. For a successful work environment, the perfect new hires will also fit in well with your current team and office culture. Brian Kropp, Managing Director at Corporate Executive Board, found in his studies that almost half of an employee’s success in the first 18 months on the job can be attributed to how the employee fits in with others in the organization while the rest of his success depends on whether he can do the job[1]. These tips, illustrated below, can help make it easier to find candidates and potential hires that will mesh well with existing employees.

Clearly Define Your Team’s Work Style and Culture

One of the first steps in hiring someone who fits in well with an existing team is to clearly define the work environment already in place. Organizational culture is dictated by the values, behaviors, beliefs and norms that permeate the group[2]. Once your company’s culture is fully realized, it will be easier to hire someone judging on whether they fit within your organization or not.

Ask Current Employees What They Look For in a New Candidate

When determining whether a prospective candidate is a good fit for your organization, sometimes the employees themselves are often the best people to decide what traits that ideal recruits would have. Mary Lorenz at The Hiring Site wrote that, “Who better to recommend candidates who fit the culture of your company than the very people who live it every day? Because your employees already know what it takes to be successful at your company, it’s no wonder employee referral programs have been linked to lower turnover rates, lower costs associated with recruiting and increased morale.[3]”

Ask Candidates To Detail Their Best and Worst Work Environments

An integral part of the interview process for any new employee should be the question, “What is your worst work environment to date?” The answers can be enlightening, and they will explain more about whether a candidate is the right fit. Have candidates detail their ideal work environment, and see if it matches up with the attributes written down in the first step of this guide.

Finding recruits with the right qualifications can be a challenge in and of itself, but hiring managers should also seek out those candidates who will fit in well with the current team.

[1] http://management.fortune.cnn.com/2011/04/28/is-it-better-to-hire-for-cultural-fit-over-experience/

[2] http://career-advice.monster.com/job-interview/interview-preparation/assess-company-culture-best-fit/article.aspx

[3] http://thehiringsite.careerbuilder.com/2012/06/12/cultural-fit-vs-skills-whats-more-important-when-recruiting-candidates/

How to Create an Attractive Corporate Culture

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When it comes to recruiting, having the right company culture is the key to drawing top tier talent. Even companies with high wages and great benefits can still experience high employee turnover if their company culture is lacking. Here are some tips on how to create a more attractive corporate culture:

Encourage Innovation

Few people enjoy being micromanaged. Many businesses find that allowing employees to be creative and take ownership of their work leads to increased performance. Communication is the key to inspiring employee ownership within your organization. At the beginning of a project or company initiative, encourage managers to sit down with employees and discuss their vision for the project. Once they have a clear understanding of what the expectations are, allow them the freedom to accomplish it in their own way.

Promote Fun

Creating a fun work environment is a great way to boost employee satisfaction. Company sponsored sporting events, family days and barbeques are great ways invest in morale-building activities. Another idea is to give your company break room an overhaul – consider adding a Ping-Pong table, pool table or designated nap area for your employees. Remember that the more your employees enjoy working for you, the more productive they will likely be.

Embrace Company Values

Employees enjoy being part of something larger than themselves. You can accomplish this by establishing and maintaining the priorities and values of your organization.

Celebrate Achievements

Do not let open enrollment and disciplinary meetings be the only interactions you have with employees. This is a quick way to lose some of your top talent. Take time to celebrate accomplishments of all sizes. For small accomplishments, take some space in the employee newsletter or on the interoffice board to congratulate employees for a job well done. Larger accomplishments may warrant a luncheon or a certificate. Regularly acknowledging and celebrating accomplishments is a good way to keep your employees striving towards their personal bests.

The way that your corporate culture is perceived has a huge impact on the type of talent that your organization will draw. These simple tips will allow you to create a company culture that draws and retains high-performing, happy employees.

5 Benefits of Hiring Part-Time Employees

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When it comes to choosing the right workforce, key concerns are hard costs, consumer demand and organizational structure. Part-time employees may be exactly what you need to help meet these demands. Although many companies gravitate towards full-time employees, hiring part-time employees can be quite advantageous.

With this in mind, here are five benefits of hiring part-time employees:

1. Cut Labor Costs

Hiring a part-time employee is very economical. Generally, these employees work for an hourly wage and can be scheduled based on the needs of the business. If your company needs more hands on deck during the holidays or a slimmer workforce during the summer, part-time employees may be exactly what you are looking for. Also, most part-time employees often do not receive benefits. This can result in significant cost savings.

2. Boost Employee Morale

Part-time employees allow you to boost morale by giving full-time employees a break. When employees are asked to work long hours with very little time off, morale can take a beating. By using part-time employees to fill gaps in the schedule, you can reduce the number of hours that full-time employees have to work. This will also save costs by reducing the amount of overtime wages.

3. Flexibility

Unlike full-time employees, part-time workers do not have to be scheduled for a set amount of hours. Many businesses find it useful to use part-time employees to fill shifts that are not covered by regular full-time employees. This may include night or weekend shifts. The ability to schedule these employees on an as-needed basis allows managers to maintain productivity levels without paying unnecessary wages.

4. Less Burnout

The burnout rate among part-time employees is very low. Since they work fewer hours, part-time employees are often refreshed and enthusiastic about the work they do.

5. Higher Quality Work

Another perk of hiring part-time employees is that they can be trained to specialize in a specific task. This allows them to produce higher quality work than employees that frequently have to rotate positions. This can be especially useful in administrative or manufacturing roles.

Part-time employees can be an asset to any company. This flexible type of employee allows businesses to maintain productivity while tightly managing labor costs. Part-time employees may be exactly what your business needs to maintain a unique, diversified workforce.

How Have Virtual Staffing Platforms Changed the Recruitment Process?

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Technology has revolutionized the recruiting process. The days when newsprint ads were a primary component of the hiring process are long gone. Now, with technology changing by the nanosecond, virtual staffing platforms have taken center stage.

Virtual staffing platforms have positively changed the recruiting process in a variety of ways. Here are just a few of the benefits that it has brought to the table:

More Diversity

In the past few decades, diversity has been a hot topic in the recruiting industry. As companies begin to place an increasingly large emphasis on maintaining a diverse workforce, recruiters are challenged to find candidates that are not only talented, but also diverse. Virtual staffing platforms offer a solution to this problem by giving recruiters access to more candidates. As an example, positing a company vacancy online will likely yield a more diverse candidate pool than a classified ad in a newspaper.

Cost Effectiveness

Another benefit of virtual staffing platforms is that they help cut hiring costs. For instance, many recruiting portals now utilize some form of data mining software. This allows recruiters to save time by quickly identifying applicants with the most relevant skills. Also, video chatting software reduces travel expenses and minimizes the time constraints associated with scheduling an interview.

Larger Talent Pool

Virtual staffing platforms eliminate geographical boundaries. With just one click, you can connect with the brightest minds from across the globe. Before the virtual staffing platforms became integrated into the recruiting process, recruiters were often limited to the talent within their geographical area. Now, as the recruiting process is more virtual than ever, this is no longer the case.

When it comes to the recruiting process, virtual staffing platforms have changed it for the better. Recruiters now have access to a broader, more diverse talent pool without the added time and expenditures of manual recruiting. As technology continues to advance, the recruiting process will surely continue to take positive strides.

Dos and Don’ts for Developing Multi-Generational Teams

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Whether you are leading a team of 5 or 100, there is a good chance that the age range will span across several different generations. By 2014, the AARP estimates that 32 percent of the total American workplace will be older than 50 – up from just 27 percent in 2005 – but younger hires (especially those just graduating college) are still eager to begin working right away as well. The challenges of handling employees of different ages can be tricky, but these Do and Don’t tips can help.

Do: Set Ground Rules for the Workplace

One of the key ways to have an effective multi-generational team is to be clear and upfront about the rules or protocol in the workplace. Baby Boomers, for example, might be confused about why the dress code seems so casual; while millennial employees, alternatively, might find business practices done over the phone, rather than through email, as unusual. A company should establish protocol that includes dress code standards, working hours, penalties and/or rewards. If everyone is clear about the rules and guidelines, then no one will feel purposely excluded.

Don’t: Assume Anything About Your Team or Their Skills

While it’s important to know what your employees and new hires are capable of, don’t assume certain skills or traits belong to a particular individual, regardless of their age or generation they grew up in. This is especially true among Baby Boomers, which are the largest growing demographic within the workforce. Although a new manager might be incredibly effective, don’t assume that they can use Twitter to learn about workplace meetings. Be direct and straightforward, which can resolve issues much faster and with less room for error.

Do: Tailor Rewards to Your Audience

It is important to tailor rewards to your audience in order for them to remain effective. Bonuses geared towards a younger generation might not appeal to older generations. For example, offering a 25-year-old employee tickets to a social event as a reward for a job well done might go over well, but a 65-year-old employee might not appreciate the gesture.

Don’t: Separate Age Groups

According to a survey conducted by Lee Hecht Harrison, more than 60 percent of employees feel some kind of inter-generational conflict, much of which is encouraged by being separated, rather than working as a team. Many managers and recruiters believe that separating employees by generation will be easier in the long run, but that is typically a mistake. When you are able to create a multi-generational team that can function well together, you blend a range of attitudes and experiences that make an incredible asset for any company.

When done correctly, a multi-generational team is a great choice for any business. These Dos and Don’ts will make it easier to craft an effective all-ages team.

Sources:

http://www.forbes.com/sites/jennagoudreau/2013/02/14/how-to-communicate-in-the-new-multigenerational-office/

http://assets.aarp.org/www.aarp.org_/cs/misc/leading_a_multigenerational_workforce.pdf

http://www.trainingmag.com/content/multigenerational-workforce-communication-conundrum

Keeping Quality Employees During Organizational Changes

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Organizational changes are a necessary part of any company. The needs and objectives of all businesses evolve over time, and with those changes come shifts in the number of employees needed, the types of employees needed and even the locations of said employees. When organizational changes take place, however, it can be difficult to retain the high-quality employees that are a part of your company. Many people assume that important titles and higher salaries are the biggest draw, but that is a common misconception. Money plays a factor, of course, but employees also appreciate an enjoyable work environment, flexibility in their daily schedules and a firm understanding of where they stand in the company.

Outline Their Position Clearly
The number one complaint that employees specify during and after major organizational changes is that they don’t understand where they fit in the new structure. When employees don’t see their value or their position in the structure, it can feel overwhelming. This is often when quality members of a company look elsewhere for more clearly defined roles. In order to keep employees, it is important to clearly outline their new position, as well as how it relates to others within the company.

Specify Clear Objectives and Long-Term Goals
Employees, just like all humans, want something to work towards. As soon as organizational changes are implemented, they should have specific objectives. These might be quotas for sales over the next 90 days, but they should also be long-term over the next two or even five years. This helps them feel like a more permanent part of the business.

Create Opportunities For Flexibility
One of the key ways to appease employees after an organizational change is to give them greater opportunities for schedule flexibility. It has been shown time and time again that employees who are able to work from home one or two days a week complete just as much work, but feel happier about the privilege. Flexible hours are another alternative that might work for your employees.

Keeping high-quality employees can be a struggle at all times, but it is especially challenging after organizational changes. These tips can ensure that you keep your most valued staff.

Looking Back

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As a professional invested in the marketing of your business, you like to stay informed. Chances are, you check at least a few articles, magazines, or blogs (after all, you’re here, aren’t you?) per month to generate an electric brainstorm of ideas that could propel your advertising strategy forward. Future-minded though you might be, if your nose is pointed directly at what’s to come, you could miss an important source of inspiration: your past.

Your company has enjoyed success. As a matter of fact, to stay in business, that’s a requisite. And it’s exactly those successes that you can turn to in order to drive you forward. Take a trip down memory lane and pull up pieces you’ve done in the past. By actually examining individual projects, they’ll stir up memories—what’s worked, what hasn’t, what goals you had set originally—that can provide the push you need to market your organization more effectively.

Every company is different. Take great notes about what’s worked for your organization—numbers, if you can wrangle them up—and track what strategies or campaigns have been most effective for your business, that what’s pooped out on you. Information often turns into inspiration, positioning you perfectly for the next big idea.

Farewell for now,
Buyer Advertising
www.buyerads.com

An Agency Advantage: Perspective

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If you have a favorite book, you know that every time you re-read it, it loses a little bit of punch. A week of your favorite food may send you to Fresh City, hungering for a little variety. Even your favorite song, on loop, will make you feel as if you’re hanging out in an elevator. The truth is, the more familiar material is, the more we become blind to its effects. The same holds true for companies who write and produce their own hiring marketing material.

Whether your hiring campaign is being considered by management, product experts, or internal team members, it’s likely for them to simply assume key benefits and essential elements that just don’t register for someone browsing online or flipping through a magazine. For a business deciding on a hiring strategy, the results could be disastrous.
One great advantage of any agency can deliver is a little perspective. As outsiders, agency professionals immediately engage by considering a message from the viewpoint of an audience. This is such a critical process of attracting new talent—and frankly, communicating any marketing message.

If you’re testing your current employee messaging, ask yourself these questions: Is what I’m saying immediately apparent to my audience? Why should they care about what I’m saying? Is my content too detailed? Not detailed enough? Thinking like a consumer is something agencies are trained to do, and through audience-first perspectives, help you arrive at an optimized brand and hiring strategy that could work wonders for your organization.

Signing off for now,
Buyer Advertising
www.buyerads.com

11 Advertising Trends for 2011

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As we gear up to say farewell to 2010, we find ourselves already looking forward to the future—to a year of new technology, interesting recruitment strategies, and approaches that will innovate the field of HR, advertising, and beyond. Here’s a quick look at what the year ahead may hold.

More about mobile:

1. More apps at your fingertips. Look for organizations to deliver real-time product offerings and availability, as well as instant job openings and qualifications

2. Mobile coupons and promotions being delivered and utilized from handheld devices.

3. Innovative new ways for companies to use existing connections (think Facebook and Twitter friends/followers) to reach potential customers.

4. Text messaging growing as a means to distribute information—and reach a target audience in the process.

5. Increased opportunity to order products and provide ebrochures online.

Viral desires:

6. New games to provide some fun distraction while pitching a business.

7. Silly YouTube videos. Wacky podcasts. Increasingly bizarre commercials.

8. More ways to reach more audiences online: think the next Digg, but with social media integration.

Steamlining.

9. Expect a merge: Today, on your Facebook page, you see advertisements and content. Expect a blend of the two in the future, where messaging becomes a promotional tool for companies themselves.

10. According to eMarketer, expect an increase of 10.5% spent in online advertising.

11. Advertisements becoming more content focused, delivering information rather than just the same ol’ pitch.
Join us in 2011 as we explore the wild frontier of advertising together!

Until the New Year,

Buyer Advertising
www.buyerads.com