Category: All About Buyer Advertising

App of the day or is this the new main course?

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ChatGPT job Apps

Indeed made headlines the other day with their announcement of the “Indeed Jobs Marketplace” launched as an App within ChatGPT, and we have questions.

No, this doesn’t mean Indeed is the exclusive job provider within ChatGPT. Perhaps that’s coming, but for now, it means job seekers can use the new Indeed App within ChatGPT to search jobs.

Will job seekers take the time to use the App? Good question, as it requires the user to consciously find the App in the first place instead of simply asking ChatGPT to search best-matched jobs across the web.

Are these ChatGPT Apps limited to only large, recognized brands? Nope, anyone can create an App within ChatGPT. It just takes time, development chops, and of course the approval from ChatGPT. And for organizations with little brand recognition, creating a jobs App in ChatGPT could prove to be an expensive long shot.

Are there AEO benefits for ChatGPT Apps? There has been talk comparing early adopters of ChatGPT Apps to getting in on the ground floor of Google SEO, and those willing to create ChatGPT Apps will gain an undocumented advantage with AEO. Some believe this theory to be true because App content is optimized for ChatGPT, but only time will tell, as ChatGPT hasn’t explicitly stated a bias. And with the other LLMs already taking shots at ChatGPT’s soon-to-launch advertising bias, my guess is we will only know by testing.

So, for those first-to-market go-getters willing to invest money to prove a theory right, more power to you. At Buyer, we never shy away from innovative solutions that hold promise, but we always analyze the risks and rewards for our early adopters. Stay tuned as we evaluate this new opportunity with ChatGPT and other emerging solutions in 2026.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Happy New Year. Right?

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The balloons slowly drift from the ceiling, champagne corks pop, and everyone is dancing. What’s that? It’s January 28, and the party is over. My bad, I didn’t notice the time slip. We’ve been busy prepping our clients for a year of change.

Recruitment advertising diversification is a top priority in 2026 as we steer our clients through the changing sentiment toward legacy partners and prep them to capitalize on emerging solutions including Leoforce, Tink, SonicJobs, JobLeap, Wonderkind, Bandana, Resume-Library, Placed, Resume Wallet, and Boomband, while taking a fresh look at established partner solutions from LinkedIn, did someone say Monster? And the folks at ZipRecruiter who promise to surprise the naysayers this year.

But wait, there’s more. With the promise of OpenAI entering the job board space, obviously leveraging advanced AI to match candidates with organizations and their soon-to-launch SEM in ChatGPT, not to mention the continued growth of Job AEO encroaching on Job SEO, we have our hands full, but we are ready for what comes next and uniquely positioned to capitalize on what the future holds.

With our history of data-driven decision making and an appetite to be at the forefront of what’s next, our agency is on a mission to implement performance-based strategies with these and other new solutions that promise increased competition, improved ROI, and the potential to shake up an industry that has become too complacent. Fueled by this wave of opportunity to diversify even more in 2026, we are excited by the challenge to weed out fact from fiction as we deliver for our clients.

So even though I was late for the New Year’s Eve Party (it is possible no one invited me ☹️), we will never be late to helping our clients stay one step ahead of the emerging world of recruitment communications.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Standing Firm in a Shifting Media Landscape

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Thanks For the Ride to the Airport!

Our clients are the best. We wouldn’t be who we are today without them, and I am grateful for their business. At Buyer, we hold our commitment to our customers in the highest regard and will always do what’s in their best interest, even if it doesn’t financially benefit our agency in the short term.

Of course, we need to make money, but we will do so by ensuring our clients’ long-term success, rather than profiting from quick gains that run contrary to our ethics. An example of this thinking was when a media partner with a legacy of providing flexible, performance-based purchasing options recently shifted gears and asked agencies to start selling duration-based contracts.

We refrained from discussing how best to facilitate this sales tactic. Instead, we chose to stand firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.

If, in the future, it makes sense to negotiate a duration-based contract with this media and the savings justify the commitment, then, of course, we will reconsider. However, until then, we will continue to protect our clients from unjustified sales tactics.

So, what does this have to do with getting a ride to the airport? Nothing really, other than when you treat clients well and they know you have their back, sometimes they surprise you with a ride back to the airport.

It’s these kind gestures that reaffirm for me why we do what we do at Buyer Advertising. Thanks, Brad, for the lift.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

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“One man’s trash is another man’s treasure.” Hmmm, that doesn’t sound right. How about, “One man’s loss is another man’s gain.” That’s a little better…but still not quite right.

Let’s go with “When one door closes, another one opens,” and I am happy to announce Huntley Rainville, formerly of Glassdoor, has walked through our door and accepted the role of Relationship Development Director at Buyer Advertising.

Huntley brings to our agency close to ten years of experience in recruitment advertising as a knowledgeable and trusted resource with a history of building relationships based on the best interest of her clients, and we are excited to have her on our team.

We look forward to great accomplishments from Huntley at Buyer. If you are a past client of Hers, please join me in congratulating Huntley, and don’t hesitate to contact her to learn more about her new role and why she chose Buyer Advertising.

And finally, if you don’t know Huntley, but are intrigued to learn more about the woman with the villainous name straight out of an episode of Southern Charm, we welcome that, too.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Responsible AI in Recruitment

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When Fast Forward Actually Sets You Back.

The development of AI is accelerating at a pace few could have predicted, except for the brainiacs who move in circles beyond my intellect. New recruitment products are launching daily, each claiming to be smarter than the last, all promising streamlined workflows, better candidate matching, and predictive insights, but are troubles brewing beneath the glassy surface?

The lack of safeguards surrounding how these tools are trained and how data is processed introduces a set of challenges that raise questions about how candidate data is being used, possible AI bias, and, of course, transparency. Without addressing these questions, employers run the risk of integrating tools that not only fail to deliver on their promises but also expose them to liabilities.

Large job platforms and vendors continue to roll out new AI-powered products under the banner of “efficiency,” collecting and repurposing candidate data in ways that benefit the platform far more than the employer. If you don’t understand the full scope of what you’re buying, you could find yourself relying on a system that works against your hiring goals.

At Buyer, we believe trust in innovation matters. That’s why we’ve built measures into our platform to ensure AI is deployed with fairness and accountability, including bias safeguards, data protection for employers and individuals, and transparency explaining how our AI works.

The bottom line is, AI is here to stay, but how it’s deployed will determine whether it becomes a powerful asset or a major liability. The future of your recruitment technology should be built on trust.

Buyer has over 25 years of pioneering experience in recruitment technology, transforming the hiring landscape. Our commitment to innovation is paired with a steadfast dedication to responsible and ethical practices, ensuring secure and trustworthy partnerships with our clients.

We invite you to contact our team today to discover how our tailored solutions can enhance your recruitment efforts and drive success with care.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Indeed Is Updating Its Job Feed Policy

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Feeding The 800lb Gorilla Is About to Change    

I’m told Indeed will be notifying customers shortly that all new single source job feeds will have to originate from what they consider the source of truth, the customer’s Applicant Tracking System. Existing clients utilizing third-party job feeds are safe for the time being. However, this is going to be a big PITA for major job distributors, programmatic media vendors, and solutions like Buyer Talent Engine, which currently feed jobs to Indeed on behalf of their clients.

Why you ask? We function as middleware between the ATS and job boards for many reasons, including programmatic media management, comprehensive source tracking, updating job titles, pay and locations, one-click-apply integrations, and customizing and correcting brand problems that Applicant Tracking Systems are unable to resolve. With this policy update, it is our understanding we will have to wait for post-delivery to manage the job content and hope we can still make the necessary changes.

Indeed has stated that this isn’t going to be an issue because they will allow all advertising partners unrestricted access to clients’ job data via an API, but we have questions and so far have not been told much beyond “look at the supplied API documentation, and perhaps exceptions will be made.”

So why is Indeed doing this? One guess is they are cleaning up problems resulting from a massive amount of redundant and/or messy job feeds. Another guess is they are creating a closed loop system that consists of direct interaction with their customers and Applicant Tracking Systems, limiting exposure to third-party influencers, competition, and analytics not in their favor and eliminating the programmatic advantages from Indeed. Let’s hope I’m wrong about the second guess, as Indeed, being the number one job board on the planet has been good for us and is a valuable solution for our clients.

At Buyer Advertising, we are preparing for this new requirement while we continue to feed the 800lb Gorilla. Let’s just hope we don’t get bit.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Posted on by Buyer Advertising

Needham, MA – Buyer Advertising is excited to announce the promotion of Joel Glick to President and the elevation of Chuck Buyer to Chief Executive Officer (CEO). This important transition represents a new chapter for the agency, which was founded in 1966 by Betty and Al Buyer. Joel Glick joined Buyer Advertising in 2000 as the Director of Interactive and has consistently demonstrated exceptional leadership and innovation. His recent promotion to President, following his role as Partner, reflects his significant contributions to the agency’s success as it adapts to the changing market landscape.

“Joel has been a key leader, helping us navigate the complexities of our industry while remaining committed to our clients’ success through strategic advocacy and robust solutions,” said Chuck Buyer. “His promotion is well-deserved, and we are thrilled to have him leading us as we continue to grow and look toward the future.”

Buyer Advertising is committed to a people-first approach, combining creative thought leadership with advanced recruitment technology to deliver comprehensive, results-oriented outcomes for clients. The agency’s ongoing growth is a testament to the trust and confidence placed in them by their clients.

“We are excited about the future and are dedicated to ensuring our clients’ success, fueled by the talent and dedication of our team,” stated Glick.

Please join us in congratulating Joel Glick on his promotion to President of Buyer Advertising, and wishing Chuck Buyer continued success in his new role as CEO.

About Buyer Advertising
Founded in 1966, Buyer Advertising is a leading full-service recruitment advertising agency focused on providing innovative marketing solutions while prioritizing people and client success. Through creative strategies and advanced technology, Buyer Advertising continues to thrive in a constantly evolving landscape.

Does Your Agency Have Your Back?

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Music To Our Ears.

OK everyone, put on your listening ears like my third-grade teacher Ms. Pat used to say and let’s reflect on how important backup is in life and especially in music. A couple of songs come to mind like, “Gimme Shelter” by The Rolling Stones, “Brave” by Sara Bareilles and “Don’t Give Up” by Peter Gabriel. Go ahead, fire up Spotify and take a listen, I’ll wait. Now, think about how different these songs would be without their talented backup singers.

So, what does this have to do with recruiting? Well, like in music, a good agency partner brings together a talented account team supported by backup industry experts, strategists, creatives, analysts, developers, researchers and even negotiators to ensure account service exceeds your expectations. And even better agencies like Buyer Advertising take it one step further and give clients direct access to all levels of agency resources to make sure you are heard, and bureaucracy is eliminated from our relationship.

Some of you have experienced an agency with paper thin walls of support or the classic “pitch team” bait and switch when the beautiful people appeared, captured the hearts and minds of your organization, and then vanished post sale, never to be seen from again. And don’t get me started on the SaaS providers. I’ll just say good luck trying to reconnect with the salespeople when promises haven’t been met. But let’s not dwell on the negative. Let’s end on a positive note.

At Buyer, when you meet with us, you really are meeting with the team who will ensure your success, including our version of backup singers who luckily don’t sing. We promise not to disappear post sale, and that your Account Team has the resources to make your organization move like Jagger.

So, just as Sara Bareilles sings, “I wanna see you, I wanna see you, I wanna see you be brave”😊…with Buyer. Be amazing and talk to us today to learn more about our total agency approach to back up your every recruitment need.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Indeed To Enforce Its $25 Posting Minimum

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Panic In The Streets, But We’re Good.

Recently there was a minor uproar in the recruitment world after Indeed announced it will enforce its $25 posting minimum effective July 1. Some “industry experts” proclaimed it was the end of Programmatic Media because it will require additional money spent every time an agency updated a job posting in a campaign.

The truth is, you will only be required to add money to a campaign if your current budget doesn’t support the minimum spend to cover the newly added jobs ($25 per unique job). Otherwise, if you have enough allocated money, you will be able to move jobs in and out of that campaign as needed.

After recently reviewing our client history with Indeed, we determined that this may require a bit more diligence when it comes to monitoring our clients spend, but it will not be a budgeting and process nightmare that some would have you believe.

While I’m told that some agencies do sponsor jobs for less than $25 a pop, we at Buyer have never stooped that low 😊 due to questionable applicant ROI, and not to mention, Indeed has had a $25 posting minimum in place for some time now. They have just decided to enforce it by tracking unique jobs.

So, to steal a quote from 2013’s totally unrelated giant robot fighting film, Pacific Rim, “Today we are canceling the apocalypse.”

For close to sixty years, Buyer Advertising has been helping clients spend their recruitment budgets to achieve optimal results. We have the insight to cut through the panic and to provide sound advice, whatever the industry throws at us next. Talk to us today to learn more.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

New Google AI Mode Launches

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Question Everything.

I am a weird dude. I type full questions into Google Search. Yes, I know it’s not necessary nor is it terribly efficient, but it’s a hard habit to break. I’m sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF.

Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions. I couldn’t be happier. Luv it.

So, what’s the scoop? As of yesterday, Google started rolling out AI Mode in the U.S. with no Labs sign-up. AI Mode is their most powerful Search, with the ability to go deeper through follow-up questions and helpful links to the web. It uses something called query fan-out technique, breaking down your question into subtopics, enabling Search to dive deeper into the web than a traditional Search, helping you discover hyper-relevant content that matches your question. And for questions where you want an even more thorough response, there is a new Deep Search that is essentially the query fan-out Search technique on steroids.

So now that you are super excited about the new Google AI Mode Search, ask yourself this, do you have a technology partner who can help you navigate these changes and position your staffing organization for success? If you answered no, it’s time to contact our team at Buyer. We’ve been a leader in Job SEO for more than 20 years and have all the answers. Contact us today to learn how we can future-proof your recruiting strategy for tomorrow and beyond.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.